by Eyndia

If you were anything like I was when I was growing up, you would have loved board games! There is nothing better than chilling out with mates (even now!) and challenging mates to a game of Pictionary, Operation, or even my new favorite Rapidough (Pictionary with PlayDough – what’s not to love?) But one game that I always avoided was Trivial Pursuit. No matter how old and smart I thought I was that is always a game that proves me wrong! Go around in circles answering hard questions to possibly earn a wedge! Hmmm Well my mind has been completely changed. Trivial Pursuit has become cool again! To mark the launch of the new game TP has created the www.trivialpursuitexperiment.com in a campaign to find out Who’s smarter than who? It’s a social game that pins boys against girls to create global ‘Battle of the Sexes’. Not only is the site really cool but they have incorporated a heap of YouTube videos that flash up when you answer the question that show people doing stupid things i.e. driving into gates, hitting poles jogging, walking into glass doors etc. The site also has a scoreboard at the top so every time you answer a question correctly you see your score being added in real-time. It’s a fantastic site and game and really brings Trivial Pursuit into the 21st Century with the most primitive of ideas- harnessing the competitive nature that exists between men and women! Brilliant campaign and highly addictive!

by Jill

…and today is one of those days.  Written by amymengel and posted on social mediatoday it nails the five reasons corporates are failing at social media.  Thank you.

1. They can’t talk about anything broader than their own products

2. They listen to customers but don’t take any action

3. They aren’t calibrated internally with the technology

4. They’re not framing risk accurately

5. Their internal culture isn’t aligned for social media success

Click on the link to read the full article.

I would add another which is:

6. It’s all about the quality of the content

Rocket Science