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	<title>Chocolate Fix</title>
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		<title>Jez Kay from nowhouse guest blogs: Top 10 video tips</title>
		<link>http://chocolatecommunications.wordpress.com/2010/04/23/jez-kay-from-nowhouse-guest-blogs-top-10-video-tips/</link>
		<comments>http://chocolatecommunications.wordpress.com/2010/04/23/jez-kay-from-nowhouse-guest-blogs-top-10-video-tips/#comments</comments>
		<pubDate>Fri, 23 Apr 2010 08:22:18 +0000</pubDate>
		<dc:creator>BCME UK</dc:creator>
				<category><![CDATA[Social media]]></category>
		<category><![CDATA[brand image]]></category>
		<category><![CDATA[broadcast camera]]></category>
		<category><![CDATA[call to action]]></category>
		<category><![CDATA[compositing software]]></category>
		<category><![CDATA[flip]]></category>
		<category><![CDATA[green screen technology]]></category>
		<category><![CDATA[key messages]]></category>

		<guid isPermaLink="false">http://chocolatecommunications.wordpress.com/?p=420</guid>
		<description><![CDATA[OK &#8211; so here are my 10 tips to put you on course for the kind of motion content you and your audience can be proud of. Some may seem obvious but it&#8217;s extraordinary how many forget or ignore the fundamentals. Remember, you stand a pretty fair chance of boosting your brand&#8217;s image and standing [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=chocolatecommunications.wordpress.com&amp;blog=6369078&amp;post=420&amp;subd=chocolatecommunications&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Who’s the man?</title>
		<link>http://chocolatecommunications.wordpress.com/2010/04/16/who%e2%80%99s-the-man/</link>
		<comments>http://chocolatecommunications.wordpress.com/2010/04/16/who%e2%80%99s-the-man/#comments</comments>
		<pubDate>Fri, 16 Apr 2010 15:57:41 +0000</pubDate>
		<dc:creator>BCME UK</dc:creator>
				<category><![CDATA[Social media]]></category>
		<category><![CDATA[BBC One]]></category>
		<category><![CDATA[economy]]></category>
		<category><![CDATA[election]]></category>
		<category><![CDATA[ITV]]></category>
		<category><![CDATA[leader bid]]></category>
		<category><![CDATA[leader debate]]></category>
		<category><![CDATA[Sky News]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://chocolatecommunications.wordpress.com/?p=416</guid>
		<description><![CDATA[by Jill We had an historic moment last night.  For over 20 years, to my memory, the party aspiring to power has lobbied to have a televised debate during the election campaign and finally last night we had it.  The first of three no less.    And something really interesting happened.  The outsider won: ITV: [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=chocolatecommunications.wordpress.com&amp;blog=6369078&amp;post=416&amp;subd=chocolatecommunications&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Guest blog: Monica from London Mums talks about the relationships between Mummy Bloggers and PRs</title>
		<link>http://chocolatecommunications.wordpress.com/2010/03/24/monica-from-london-mums-talks-about-the-relationships-between-mummy-bloggers-and-prs/</link>
		<comments>http://chocolatecommunications.wordpress.com/2010/03/24/monica-from-london-mums-talks-about-the-relationships-between-mummy-bloggers-and-prs/#comments</comments>
		<pubDate>Wed, 24 Mar 2010 15:15:13 +0000</pubDate>
		<dc:creator>BCME UK</dc:creator>
				<category><![CDATA[Social media]]></category>
		<category><![CDATA[londonmums]]></category>
		<category><![CDATA[mummy bloggers]]></category>
		<category><![CDATA[PR agency]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://chocolatecommunications.wordpress.com/?p=410</guid>
		<description><![CDATA[What do you believe were the most significant developments in UK mummy blogging in 2009? Technology has now being made so simple to use that anybody can go online and start a blog. And this is what is happening. Every mum with something to say seems to want to share their stories online, more like [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=chocolatecommunications.wordpress.com&amp;blog=6369078&amp;post=410&amp;subd=chocolatecommunications&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Next step, the world – part two</title>
		<link>http://chocolatecommunications.wordpress.com/2010/03/23/next-step-the-world-%e2%80%93-part-two/</link>
		<comments>http://chocolatecommunications.wordpress.com/2010/03/23/next-step-the-world-%e2%80%93-part-two/#comments</comments>
		<pubDate>Tue, 23 Mar 2010 11:34:04 +0000</pubDate>
		<dc:creator>BCME UK</dc:creator>
				<category><![CDATA[PR]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[integrated campaigns]]></category>
		<category><![CDATA[social media expert]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://chocolatecommunications.wordpress.com/?p=407</guid>
		<description><![CDATA[by Jill So having outlined the first point to consider when constructing truly integrated campaigns, here are the final five: 1. How are you going to measure the return? Campaign goals: they have to be SMART and also very focused. Too many or unclear goals (for the budget) can make measuring ‘moving the needle’ on [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=chocolatecommunications.wordpress.com&amp;blog=6369078&amp;post=407&amp;subd=chocolatecommunications&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Next step, the world – part one</title>
		<link>http://chocolatecommunications.wordpress.com/2010/03/22/next-step-the-world-%e2%80%93-part-one/</link>
		<comments>http://chocolatecommunications.wordpress.com/2010/03/22/next-step-the-world-%e2%80%93-part-one/#comments</comments>
		<pubDate>Mon, 22 Mar 2010 12:01:24 +0000</pubDate>
		<dc:creator>BCME UK</dc:creator>
				<category><![CDATA[PR]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[integrated campaigns]]></category>
		<category><![CDATA[PR agency]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://chocolatecommunications.wordpress.com/?p=403</guid>
		<description><![CDATA[by Jill Just as most marketing and communications teams have got their heads around social media and can see below the surface spin of the many so called ‘social media experts’ or have learned that owning a Twitter account and/or Facebook page is in itself is pretty useless comes the next wave.  Led by the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=chocolatecommunications.wordpress.com&amp;blog=6369078&amp;post=403&amp;subd=chocolatecommunications&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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