jump to navigation

Advertising: One way communication? June 26, 2008

Posted by BCME UK in Social media.

By Natasha

Today’s advertising campaigns are extremely developed with the expansion of further social media tactics! However, you still see billboards stuck against the bus stop or on the tube walls. According to an article by Jacquie Bowser (Brand Republic) much advertising today still follows the one way communication tactic of broadcasting rather than a more symmetric method of interaction.

Yes, billboards do get the message to the public and raise awareness of a brand BUT how can advertisers receive opinions and/or feedback.

Thanks to people such as Mark Zuckerberg, Thomas Anderson and Christopher DeWolfe the media world has been blessed with social networks Facebook and MySpace. In addition, research conducted by JupiterResearch recently revealed that marketers must appeal to social networkers’ love of multimedia in order to get noticed. Brands such as Marmite, Nike and most recently Heinz (their most recent ad was banned from TV but is flying virally around the internet) have succeeded in using such networking tactics and have thus largely expanded their audience. This kind of success begs the question of marketers – is online the only way to go now? Your thoughts please…



No comments yet — be the first.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: