jump to navigation

Second Life is back! November 14, 2008

Posted by BCME UK in Social media.

By Sophie

It may be in retaliation to the latest World of Warcraft launch but Second Life is back on the PR Trail in full force.

Today’s Sun, Metro, Guardian and Times all tell the story of how a couple is divorcing after a woman found her husband cheating with a virtual character in the online world. The ‘lovely’ Amy Taylor caught the equally lovely David Pollard (check out the pictures and you’ll get what I mean) having virtual sex with the animated woman and has now left her husband.

You have to commend the Second Life PR team for their timing. World of Warcraft only launched yesterday morning and Second Life has created double the amount of high profile coverage and completely stolen their thunder. A simple story, a whacky case study and you can see the fabulous world of PR in all it’s glory!



No comments yet — be the first.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: