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Second Life is back! November 14, 2008

Posted by BCME UK in Social media.
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By Sophie

It may be in retaliation to the latest World of Warcraft launch but Second Life is back on the PR Trail in full force.

Today’s Sun, Metro, Guardian and Times all tell the story of how a couple is divorcing after a woman found her husband cheating with a virtual character in the online world. The ‘lovely’ Amy Taylor caught the equally lovely David Pollard (check out the pictures and you’ll get what I mean) having virtual sex with the animated woman and has now left her husband.

You have to commend the Second Life PR team for their timing. World of Warcraft only launched yesterday morning and Second Life has created double the amount of high profile coverage and completely stolen their thunder. A simple story, a whacky case study and you can see the fabulous world of PR in all it’s glory!

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