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TFL Bear All November 24, 2008

Posted by BCME UK in Social media.

By Clare

We all know that TFL has always had a bit of an upwards battle with PR. So, as they say, credit where credit’s due…our friends at TFL have come up with a genius viral video campaign. The clip has been put together to highlight how unaware we are of cyclists when traveling around London. Check out the clip on YouTube.

How many of you noticed the bear? I certainly didn’t first time round.

The point I’m trying to make is that TFL has succeeded in making a fairly boring and serious topic interesting and relevant to a younger demographic – i.e. those that are more likely to drive recklessly around town and ignore cyclists themselves. As well as driving hits to the TFL site and generating nearly 50,000 hits on YouTube, they’ve also succeeded in creating coverage opportunities in media such as Metro and the Guardian.

We think it’s a great viral campaign that’s spreading quicker than the flu that’s currently doing the rounds. And the impressive viewing stats must come as a welcome relief to TFL – surely they top their complaints stats? ;-)



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