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Hallelujah – we finally see the true power of social media! December 22, 2008

Posted by BCME UK in Social media.

By Clare

If anyone is still in doubt about the power of social media then look no further than yesterday’s Top 40 charts where history was made by Leonard Cohen’s ‘Hallelujah’ hitting both the Number One and two spots (the first time a single has appeared twice in the charts since 1957).

Granted, it was expected that the winner of this year’s X-Factor, Alexandra Burke, was going to clinch the Number One spot. But what I find even more exciting is that Jeff Buckley made second place largely supported by the online conversations taking place on Facebook. Straight after the X-Factor final, over 50,000 people joined the Facebook group to get Jeff Buckley’s version back into the charts! Leonard Cohen even managed to claw his way into the Top 40 at number 36 – ironically, the first time his version has ever featured in the charts.

So well done to Alex (who sold a staggering 576,000 copies of her debut single in a matter of days, and made history as the fastest-selling download single ever!). But it’s also a remarkable triumph for social media where we witnessed just how far online conversations can influence climate change. I wonder what the next big thing will be…



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