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Beat the January Blues with a holiday! January 6, 2009

Posted by BCME UK in Social media.

By Matt

In a bid to beat the January blues, it appears we’re already planning our next holidays.

According to a Hitwise tweet this morning: “Travel sites did well last week: Thomson up 108%, Expedia +57%, TripAdvisor +64%, Thomas Cook +88%, Travelodge +135%, FirstChoice +110%”.

The Credit crunch may well be hitting but it’s actually having the opposite effect of some bargain travel agents. This is a great example of how we can use social media as a conduit for information – Hitwise may not necessarily blog about these figures or put a press release out, yet they may appear as a nib in a newspaper or be picked up online. GMTV this morning even dedicated an entire feature to the best holiday deals and which companies have the best offers. Trailfinders are doing well on this front!

On another note, have you been influenced by the ‘New Year New You’ PR push yet? Further stats posted on the Hitwise blog have revealed that top gym sites in the US have seen a surge in visitors, with an astounding rise of 65% of 18-24 year olds trying to trim their waists.

The interesting point here, as pointed out by Bill Tancer, is that there is hardly any change in normal visiting patterns of 25 – 54 year olds and a decrease of 40% among the over fifties.

The reason for this could be a push in online advertising by gyms who know that this is the perfect time to market themselves. Online searches for gyms traditionally spike in the new year and a younger audience may be more susceptible to clicking on these ads than their peers.

The fitness bug has been caught by America’s youth in a bid to start the new year with a bang, have you been bitten yet?


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