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Whose Bad? June 30, 2009

Posted by BCME UK in Social media.
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by Jill

We are living through the most high profile happening on the internet to date: the death of Michael Jackson.   Bigger than war, bigger than peace, bigger than football….  Gonna ignore the moralising on that one and really focus on some major milestones this has created.

Michael Jackson is one of a very few truelly globally famous music artists.  His camp also led the way in creating big, broadcast, grab the headlines, kinda milestones through the 80s and 90s: the first feature length video (Thriller, 1983), first artist to have 7 top 10 singles from one album (Thriller), most expensive video (Scream, $7m) , slept in a oxygen tent (he invented his own headlines too), biggest recording contract ($890 million, Sony, ’91), largest product endorsement (Pepsi, $15m, ’86)……

And now in death some new records: for 30 minutes Google thought its news servers were under automated attack, BBC news searches surged 48% compared to their usual levels, Twitter’s founder noted that in the early hours 15% of all posts on Twitter mentioned Michael Jackson, whilst those of Iran or swine flu never reached more than 5%.   Michael Jackson’s death underscores how ‘online’ has changed the world and is also underlining how the ‘offline’ world is struggling to stay in touch: Q is hitting the streets with it’s latest issue (printed two weeks ago) celebrating MJ’s first 02 performances; Nat Mags is today launching a one off tribute special (for £2.99)and OK! has paid a reputed $500k for pictures of a dying (?dead) MJ for their tribute issue.   What greater act could the print media make to show they are more than desperate to stay relevant…

tleonard1

tleonard1

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Comments»

1. Andrew Smith @onedegree - July 1, 2009

it shows that people get their fix of online news and events far quicker than they ever can through traditional means. Does this mean the end to such mags etc? Probably not, but their ciruclation numbers will def fall probably dramatacially in the next couple of years…

As for Michael Jackson, I am not surprised at the amount of news coverage etc. People have to understand that, people, relate to people and individuals. We all understand and have been touched by death so we understand and relate to this story more than say, the issues in Iran…Everyone knows of Michael Jackson, and for many of us (especially in our 30s) he has been a massive part of our musical lives, so it feels like a part of us has gone with him……


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