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Spotifiat July 17, 2009

Posted by BCME UK in Social media.
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By Eyndia

Check it out!

Spotify has been taking the world of ad-funded free music programming by storm in recent months, but this is the first time they have taken on a brand collaboration to drive additional traffic to their site.  They have chosen a really interesting partner in Fiat helping them promote the new pocket-sized 500cc.

http://www.fiat.co.uk/500cplaylist/

Built out in a competition mechanic, users can add their favourite ‘feel-good’ track to the Fiat 500 playlist, each entry going into the draw to win a Spotify Premium Memebership. And obviously add you to a great data capture list for Fiat. J

Aquilant

Pimp My Ride

Via Contagious

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