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Why let good times go bad? July 30, 2009

Posted by BCME UK in Food & Drink, PR, Social media.
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By Clare

Have just been reading The Drinks Report and was pleased to see that the government and charity Drinkaware have announced that they’re going to spend 100million on a five year social marketing campaign to encourage responsible drinking amongst young people. The finer details have yet to be revealed but, with 20million allocated per year, The Campaign for Smarter Drinking will surely have some kind of positive impact. In the past, I think a lot of the problem has been that ads – and other above the line tactics – haven’t really related to young people or they have been deemed a little patronizing. By reaching young people through social media (no doubt including Facebook and Twitter), I think it will at least engage this target audience and gain their attention. And surely that’s half the battle won.

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