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Darren Bent makes a twit of himself July 31, 2009

Posted by BCME UK in PR, Social media, Sport.

By Matt

So in the wake of the scandal that was David Cameron claiming that, “too many Twitters might make a T**t” on an Absolute Radio breakfast show interview this week – he may have been proved right.

Tottenham Hotspur hotshot Darren Bent has got himself in hot water for posting a 140 character rant on Twitter directed at Spurs’ Chairman Daniel Levy. Although his (@db10thetruth) account has since been deleted, it has been widely reported (and retweeted) that Bent posted,

“Do I wanna go Hull City NO. Do I wanna go Stoke NO do I wanna go sunderland YES so stop f***ing around levy “

darren bent twitter

The Daily Mail is suggesting Bent will face a fine for the Tweet and it’s likely to push him towards the White Hart Lane exit – but surely that was his goal in the first place?

This is not the first time we’ve seen Twitter-foot-in-mouth-syndrome affect professional sportsmen. Phillip Hughes, the Australian Cricketer posted his disappointment at having been omitted from the Aussie Ashes squad for the second test of the 2009 series on the micro-blogging site this week, revealing the line-up to the English squad in advance of the official announcement.

Not that this behavior has been limited to Twitter, Last year’s social networking clown was Crystal Palace footballer Ashley-Paul Robinson, who claimed on Facebook that he was ‘on dis ting’ referring to securing a trial at Premier League Club Fulham. Having not made his profile private, Robinson announced, to the entire London network, his aspirations to leave Palace much to the club’s displeasure – and FYI – he was last seen playing for Bromley in the Conference South Division.

Social Media does allow sportsmen to engage with followers, but as with all opportunities – its crucial to avoid potential pitfalls. For good examples of sportsmen using Twitter – check out Andy Murray or Andy Roddick whose hilarious musings during Wimbledon won him more fans.

The moral of the story is to exercise some restraint. Remember Twitter is public, so if you wouldn’t be happy to say it in a press interview, don’t Tweet it! Twitter training and sensible Twitter practice guidelines are available, we’ve penned one ourselves for a client at Chocolate Towers…

…maybe Darren Bent should have read the Government’s 20 page guide to using Twitter.



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