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Social media in its infancy? September 14, 2009

Posted by BCME UK in Social media.

by Clare HE

Oh I do like a bit of controversy in the social media world. The latest comes from VisitDenmark who, according to Revolution Magazine, achieved over one million hits in just four days after posting a short clip on YouTube of a young Danish lady and baby desperately searching for her child’s father after a quick fling (i.e. one-night stand). She claims it was with a ‘tourist’ visiting the country and she can’t remember his name. Classy.Baby

Anyhow, moral comments aside, the amusing thing is that the hundreds of sympathetic comments posted under the video soon turned into a nasty backlash once it was revealed that the lady was, in fact, a Danish actress and the whole thing was part of a digital marketing campaign by VisitDenmark. The comments got so bad, the video had to be taken down. How did VisitDenmark react? They issued a statement saying, “[the video] was the most effective thing we have ever done to market Denmark.”

Wow. I admire the ‘glass is half full’ attitude to this rather bizarre campaign. That said, they have definitely raised the awareness of the country due to all the media attention they’re currently getting and they’ve also succeeded in driving people to their viral video site. But is this really the best way to do things? We always advise clients to be transparent and honest in all communications which doesn’t really fit with this approach. Looking on the flip side of the argument, social media allows us to experiment and get away with (nearly) anything. It’s a completely free, online world. So is there really that much harm in this? It certainly got people talking…


1. JimmyBean - October 1, 2009

I don’t know If I said it already but …I’m so glad I found this site…Keep up the good work I read a lot of blogs on a daily basis and for the most part, people lack substance but, I just wanted to make a quick comment to say GREAT blog. Thanks, :)

A definite great read..Jim Bean

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