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Nokia’ing on Dopplr’s door October 1, 2009

Posted by BCME UK in Mobile, Social media.
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Whatleydude

Whatleydude

I wasn’t hugely surprised when I read on Mashable that Dopplr has been acquired by the ever-expanding beast that is Nokia. It’s a smart move from both sides and one that I think we’ll see more and more of in terms of the large corporates wanting a piece of these location-based social media-savvy smaller sites. After all, if you look at Nokia’s game offering, for example, a lot of the games are beginning to focus on social-location. It’s all about the users’ real-time experiences, enhancing those experiences and then sharing them, globally. A neat, well-run and apparently loyal community like Dopplr is therefore perfect for Nokia. And it’s a nice way to tap into a younger consumer market as well as the business market that Dopplr appeals to. I wonder who will be next.

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