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Chocolate comes up with the goods for PR Week’s Digital Survey 2009 October 13, 2009

Posted by BCME UK in Mobile, PR, Social media.
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by Eyndia

If you haven’t had a chance to look through PR Week last week, you might have missed Chocolate in the Digital Survey 2009.Zombie Singles

The survey aimed to paint a snap shot of how the UK PR industry was exploring and working within the digital space, and we very proudly got feature in their TEN BEST DIGITAL CAMPAIGNS for a recent campaign for Nokia.

Our collaboration with Noise Digital launched Zombie Singles, the official dating site for the undead. This platform allows users to interact by creating pseudo-dating profiles in hopes of finding their zombie match. They can also collect friends, or “fiends”, and rate other pictures based on their “Bore or Gore” factor. The site leverages the Zombifier, a custom flash application created by Noise that allows users to “zombify” themselves, transforming an ordinary picture into a zombie-style avatar with wounds, incisions, blood spots, and more.

We were tasked with generating a global buzz for the Zombie Singles Dating site via social media to drive people to create profiles.  Our campaign directly targeted the online communities and fan sites across key markets and was designed to tap into the global obsession with Zombies whilst building lasting relationships across a wide range of online communities who have a common interest with the brand or title.

It was a great accolade for the agency, especially with the big stamp of ‘Creative’ approval from PR Week.

Celebrations are still going strong at our office!

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