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Sometimes you just read an article you gotta share…. October 20, 2009

Posted by BCME UK in Social media.
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by Jill

…and today is one of those days.  Written by amymengel and posted on social mediatoday it nails the five reasons corporates are failing at social media.  Thank you.

1. They can’t talk about anything broader than their own products

2. They listen to customers but don’t take any action

3. They aren’t calibrated internally with the technology

4. They’re not framing risk accurately

5. Their internal culture isn’t aligned for social media success

Click on the link to read the full article.

I would add another which is:

6. It’s all about the quality of the content

Rocket Science

Rocket Science

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