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Helping to give a girl a voice November 26, 2009

Posted by BCME UK in Charity, PR, Social media.
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By Sophie

Over the last week you may have seen that we launched the major Christmas campaign for Plan UK, one of the world’s largest children’s charities, called Girls Without Voices.  Working alongside our partner Harvest Digital, a digital marketing agency, we created a programme that uses both online and offline communications to highlight some important issues around young girls in the developing world and education.  A great combination of traditional and new/social media, there has already been some key highlights to the campaign, including an article in the Guardian (that has received over 170 comments to date), an appearance on This Morning and a fantastic microsite that is encouraging bloggers to upload pictures and videos in support of the 43 million girls that are out of education in some of the world’s poorest countries.

You can watch the campaign continue to build in the run up to Christmas – we’ll keep you updated at Chocolate Fix as there’ll be a few surprises on the horizon! But in the meantime, and to keep your appetites wet, here is a mini-interview with the bestselling author Kathy Lette to tell you a bit more about why we should all sit up and take notice of these all important issues.

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