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2010: The Year Of The Mummy? January 12, 2010

Posted by BCME UK in Social media.

by ClareHE

I predict that 2010 is going to be an exciting year for the mummy blogger. After exploding onto the scene several years ago now, our UK mums are beginning to experience the success and limelight that their US counterparts are already enjoying and are becoming quite the sought-after target for a wide variety of brands. According to Shiny Red research, there are now 700 – 1,000 active parenting blogs in the UK – this is likely to fluctuate over the coming months with more being started, some fading out and others taking a change of direction and going more niche (in technology, green, etc).

What else are we likely to see this year in the mummy blogosphere? More vlogging (video blogging), more PRs approaching mums on Twitter (80% are already on the popular micro-blogging site) and mummy bloggers even becoming spokespeople for some brands.

Mummy blogs will also begin to become the first point of reference for reviews and brand recommendations for a lot of women, with a distinctive shift moving away from the more formal women’s online media.

So, all in all, there’s a lot going on in this space. As PR professionals, we need to embrace these changes but, most importantly, not forget the simple rules of approaching each mummy blogger: always treat each mum individually by taking the time to read her blog entries, interests and priorities; never forget how busy these mums are – don’t expect them to drop everything to review your product or even assume they will review your product; be sensitive to their needs. Like with all social media, it’s a two way conversation – one where the PR professional needs to do a lot of the listening. This way, we stand more chance of achieving the ultimate win-win situation.


1. uberVU - social comments - January 12, 2010

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This post was mentioned on Twitter by ChocolateComms: Clare talks about her favour topic ever… Mummy Bloggers http://bit.ly/6e0LXw

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