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Your country needs goo! January 15, 2010

Posted by BCME UK in Social media.

By Eyndia

Christmas is hardly in out of our rear view mirror and ahead of us Easter is looming, with campaigns kicking in the second 2010 started.

If you’re anything like me then you probably find the retail jump from holiday-to-holiday rather depressing, but there are always exception to the rule and this is definitely one campaign that you are probably more likely to love rather than loathe.

As featured in this week’s Contagious ‘Your country needs goo!’ is the latest addition to Cadbury Creme Egg’s strategy for British Easter domination.

The campaign is effectively an online Easter egg hunt, where the call to action is the find the Creme Eggs hidden on the internet. The Facebook group provides you with the clues to help you seek out the missing eggs, each of which could potential win you a great prize.

Although the campaign idea may not seem particularly original when considering the benchmark that ‘I believe in Harvey Dent too’ set for the launch of The Dark Knight, this definitely a campaign and site to watch.

The creative and story line (presented as an online comic strip when you enter the site) is playful and could lead to some great on and offline activity. Also there are loads of cool games to play when you’re on the site! Worth checking it out!



1. Tweets that mention Your country needs goo! « Chocolate Fix -- Topsy.com - January 15, 2010

[…] This post was mentioned on Twitter by Nathan Wooding, Chocolate. Chocolate said: @Eyndia talks about Creme Eggs! Latest blog from the Chocolate Fix http://bit.ly/6vu7uH Please RT! #blog #creme eggs […]

2. gena - February 5, 2010

Just checked out the Cadbury Cream Egg game. Do I dare play or will I be addicted?

3. veronica lee - February 8, 2010

Hi! I’m visiting from MBC. Great blog.

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