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Project Natal launch – hit or miss? February 25, 2010

Posted by BCME UK in Social media.

by Sophie

I’m sorry Microsoft, but MISS!  All I’ve seen this week is a barrage of Tweets from games media (and extremely influential ones at that) annoyed at the fact that the first ‘hands-on’ time with the game, was given to celebs rather than media.  

I understand the importance of celebrity endorsement, particularly with well known gamers like Jonathan Ross.  And by choosing this approach, it has created a great deal of chatter and buzz online in forums, blogs and social networking sites.

But in bypassing the games media, Microsoft and Xbox have only created comments from journalists about having ‘something to hide’.



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