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What a relief to get it right March 3, 2010

Posted by BCME UK in Charity, PR, Social media.

by Clare HE

It’s that time of year again where everyone goes just a little bit crazy in the name of charity – yep, it’s Sport Relief time. And while we can see a similar pattern to last year where lots of celebrities seeking to raise their profile (and, it must be said, genuinely help to raise money for a good cause) get involved with doing some wacky dares and challenges, it’s refreshing to see that the charity has caught up with the latest social media techniques and is heavily promoting itself on Facebook, Youtube and Twitter. In fact, I’ve just been on the Facebook page and they’ve already got nearly 30,000 fans all sharing info, images and video on how they’re helping to raise money through football tournaments, mile runs and sponsored swims to name just a few of the activities happening all over the country. There’s a real sense of community and combined effort that strikes you when you read some of the fans’ updates. The page really seems to embody the best of social networking and what it’s all about – sharing content and information, making like-minded friends, encouraging and supporting each other and working towards a common goal. It’s also interesting that they have nearly 25,000 people following them on Twitter which suggests that, amongst the mainstream public, the micro-blogging site really is beginning to have a real influence and impact. So, it remains to be seen whether Phil and Kate complete the Three Peaks Challenge or Christine survives her water ski challenge. But what is evident is that Sport Relief has already succeeded in engaging fans from all over the country and is successfully getting them to support them in their goal of raising a lot of money for some great causes.



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