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Dancing in the streets! March 4, 2010

Posted by BCME UK in Charity, Social media.

by Eyndia 

Is it just me or does everyone expect to see a dancing flash mob when they leave their house?

2009 was certainly the ‘year of the flash mob’! Powered by social media the original concept of bringing group of people together to create an impact for a brand, event or discourse has undergone a huge evolution.

Primarily due to the success of T-Mobile at Liverpool Street station, we have all come to expect more from our flash mobs. It is no longer enough to just stand and be counted; nowadays we want them to dance (preferably choreographed) or sing.

There has been some great and some not so great campaigns over the past two years that have used social media to bring a group of people together and teach them intensive choreography before performing it publically, but it would be safe to say the idea needs another much needed evolution.

In the past 18 months there has been dancing flash mobs that have done everything from invaded retail stores with MC Hammer music, to promoting cities of culture.

Not only that but we have seen some with incredible budgets, whilst others looked a bit cheap! Those will amazingly tight choreography, whilst others looked rather lack lustre! They have paid tribute to a King of Pop, whilst others shared a questionable music choice and even been randomly used to promote charities.

Flash mobs are a prime example of people ‘over-using’ a great idea to the point that its impact becomes redundant!



1. ZAREMA - March 20, 2010

Thanks the author for article. The main thing do not forget about users, and continue in the same spirit.

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