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Chocolate comes up with the goods for PR Week’s Digital Survey 2009 October 13, 2009

Posted by BCME UK in Mobile, PR, Social media.
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by Eyndia

If you haven’t had a chance to look through PR Week last week, you might have missed Chocolate in the Digital Survey 2009.Zombie Singles

The survey aimed to paint a snap shot of how the UK PR industry was exploring and working within the digital space, and we very proudly got feature in their TEN BEST DIGITAL CAMPAIGNS for a recent campaign for Nokia.

Our collaboration with Noise Digital launched Zombie Singles, the official dating site for the undead. This platform allows users to interact by creating pseudo-dating profiles in hopes of finding their zombie match. They can also collect friends, or “fiends”, and rate other pictures based on their “Bore or Gore” factor. The site leverages the Zombifier, a custom flash application created by Noise that allows users to “zombify” themselves, transforming an ordinary picture into a zombie-style avatar with wounds, incisions, blood spots, and more.

We were tasked with generating a global buzz for the Zombie Singles Dating site via social media to drive people to create profiles.  Our campaign directly targeted the online communities and fan sites across key markets and was designed to tap into the global obsession with Zombies whilst building lasting relationships across a wide range of online communities who have a common interest with the brand or title.

It was a great accolade for the agency, especially with the big stamp of ‘Creative’ approval from PR Week.

Celebrations are still going strong at our office!

Nokia’ing on Dopplr’s door October 1, 2009

Posted by BCME UK in Mobile, Social media.
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Whatleydude

Whatleydude

I wasn’t hugely surprised when I read on Mashable that Dopplr has been acquired by the ever-expanding beast that is Nokia. It’s a smart move from both sides and one that I think we’ll see more and more of in terms of the large corporates wanting a piece of these location-based social media-savvy smaller sites. After all, if you look at Nokia’s game offering, for example, a lot of the games are beginning to focus on social-location. It’s all about the users’ real-time experiences, enhancing those experiences and then sharing them, globally. A neat, well-run and apparently loyal community like Dopplr is therefore perfect for Nokia. And it’s a nice way to tap into a younger consumer market as well as the business market that Dopplr appeals to. I wonder who will be next.

Apple walks on water June 12, 2009

Posted by BCME UK in Gadgets & Gizmos, Mobile, Social media.
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by Jill

Well congratulations have to go to Apple yet again for continuing to walk on water this week.  Their announcement of the Apple iPhone 3G S has been well received by us marketers, the media and the real punters alike.  Beyond a bit of jiggery pockery by some media trying to stir up trouble, people are still in love with the rise and rise of Apple iPhone.

Lift the lid on the 3G S and it’s really just a bunch of corrections and catch ups with the capabilities of other smart phones (3 megapixel camera anyone?  5hrs battery life on 3G networks? Voice dialling?  Sending videos via MMS?).  But you have got to love and admire the power of the Apple brand that can make positive news out of this – and lots of it.

The real point of controversy and the most exciting part of the news (iPhone for $99 anyone?) is not gonna happen in the UK.  Not a popular move with the UK media it has to be said.

And all this without Steve Jobs even having to make an appearance.  However I, for one, am very much looking forward to his return.

arabcrunch

arabcrunch

Will mobile games ever be fashionable? September 25, 2007

Posted by BCME UK in Mobile, Social media.
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With technology seemingly dominating nearly every industry in today’s society, it may not come as a huge surprise that Giorgio Armani is the latest top fashion designer to embrace the phenomenon that is the multi-media device – mobile phones to you and I. The news from Milan Fashion Week is that Giorgio Armani has just announced a new mobile phone along with some other equally sleek and sexy-looking electronic devices. It’s a credit-card sized device with a touch-sensitive screen, 3 megapixel camera and Bluetooth. It even boasts a haptic user interface. Armani has joined forces with Samsung on this new venture, perhaps in response to LG Prada or even the iPhone.

Keeping on the Italian fashion and mobile theme, there’s a new mobile game that’s just been launched by Milan’s Bocconi University. It’s a free mobile game that’s called Fashion Empire which gives the gamer a virtual year to take charge of a fashion business. You will be able to do everything from choosing the shop location, overseeing the design and distributing your own clothing lines. If you’re fashion savvy, you even get rewarded with a range of fashionistas visiting your store.

It’s going to be interesting to see how this game is received as fashion isn’t always a mobile game developers most obvious choice of industry. Do mobile phone games and fashion work together? Speaking from a girl’s perspective, the appeal of fashion phones such as the LG Prada is certainly there. And industry feedback tells us that there is the interest. But we can’t forget the Motorola D&G Razr that got some poor press due to it being labeled as tacky. There’s also the argument that, once you get past the sleek design and impressive style of these phones, girls – like anyone else – actually go for functionality over fashion when making their purchasing decision.

But perhaps interactive games like Fashion Empire are the way forward to enhancing this cross-industry convergence. Being able to shop virtually and manage your own fashion empire in the palm of your hand will certainly appeal to certain markets. The extent is yet to be seen. One thing for sure is that mobile is everywhere and games are beginning to emulate every aspect of our reality. And what guy is not going to support these kinds of games if it gets him out of hours being dragged around the shops on a Saturday…