Mum’s the word! August 13, 2009

by Sophie

And it really is at the moment.  According to a post at LDS Media talk last year, mothers are part of an adult female Internet user population that is predicted to grow from 80.9 million in 2008 to 91.3 million in 2012.  And a hell of a lot of them are blogging!  For any PR agency that is embracing social media, it’s become essential that we advise our clients on how important it is to have a good blogging strategy both for their own blog – but also blogger relations.  Working for a number of toy clients here at Chocolate, speaking to the mummy bloggers is something that without doubt now sits at the core of our campaigns.

But it’s not what you know – it’s who you know.  Sally Whittle, freelance journo and also now mummy blogger, has done a fantastic job with her new blog Who’s the Mummy? – as a mum myself I find it a great read.  But as a PR person that blogs, I’ve noticed what a fantastic job she’s doing at promoting it.  She’s told readers that, in the two weeks since she’s launched it, she’s received 300 comments from readers and 5,000 visitors in that time – not bad at all!  From what I can see that’s through doing things like linking in with other bloggers with similar interests, a lot of tweeting about her posts, setting up tools like RSS feeds but overall, and what we know is key to publishing a successful blog, she’s providing us with interesting and informative content.

I’m doing a training session today on Blogging Strategies, which is exploring how we can advise our clients on things like creating compelling content and increasing reader engagement.  So thanks Sally for give us some food for thought!